MediaFlo will compete with implementations like digital video broadcast-handheld (DVB-H), digital multimedia broadcasting (DMB), TDtv (based on TD-CDMA technology from [IPWireless]), 1seg (based on Japan's ISDB-T) for the standard .
The MediaFLO media distribution system (MDS) enables an efficient delivery of high-quality network-scheduled video content for mobile subscribers. The MDS seamlessly handles multiple content streams from multiple sources, and plays them on client software in the most popular video and audio formats, because MDS is air-interface independent and can be deployed on any IP packet data network or 3G wireless networks as and when it is operational.
With the MDS, network operators control the kind of content and the time to send it. Content is delivered in the background and encrypted on the handset until users select what to watch based on the program schedule. The least time-sensitive content can be sent at very low load times, leaving only the most time-sensitive content for delivery when the network is being used mostly for voice and data services. This intelligent delivery method gives operators management control to cost-effectively provide a high-value wireless multimedia solution to subscribers, while effectively shaping the utilization of their network.
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